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The Rs.224 billion leak: How piracy drains India's film industry

New Delhi, March 18 -- Despite the rise of legitimate streaming platforms, piracy continues to bleed India's entertainment industry, with film and OTT content suffering the biggest blows. While music... Read More


The Rs.22,400 crore leak: How piracy drains India's film industry

New Delhi, March 18 -- Despite the rise of legitimate streaming platforms, piracy continues to bleed India's entertainment industry, with film and OTT content suffering the biggest blows. While music... Read More


Mind the gap: Hype pushes OTT shows high on viewership charts but audience favourites are another story

New Delhi, March 17 -- Some shows on streaming platforms may have gained high viewership from the hype built around them and generous marketing spends, but these web originals don't necessarily become... Read More


Southern stars turn to OTT as medium gains strength

New Delhi, March 14 -- For years, South Indian cinema has thrived on a theatrical-first model, with a fiercely loyal audience that made the big screen the ultimate platform for stardom. Unlike Bollywo... Read More


Jio Cinema-Disney+ Hotstar merger: Why JioHotstar needs batting depth beyond the IPL

New Delhi, March 12 -- In 1920s British-ruled India, scheming courtesans deftly navigate their way through a world of power, love and influence. Meanwhile, in the present day, an engineering graduate ... Read More


Sony YAY! Animations charts new path for animation content production and merchandise sales

New Delhi, March 12 -- YAY! Animations, owned by Sony Pictures Networks India, is charting a new path for production of animation content to be hosted on its own kids' television channel Sony YAY! and... Read More


Legends, mystics, and lores: How streaming platforms are tapping into India's mythoverse

New Delhi, March 11 -- From epic retellings of ancient legends to spine-chilling supernatural thrillers, mythology and mysticism are weaving their magic on India's OTT platforms. As audiences seek de... Read More


Actors face new challenge as casting decisions now tailored on social media clout

New Delhi, March 10 -- New actors, especially those that don't come with family connections or lineage, may increasingly find it challenging to make their way through casting processes as these decisi... Read More


Music labels' copyright fight reflects broader challenges with Open AI

New Delhi, March 9 -- The copyright suit filed by top music labels such as Saregama, T-Series and Sony, concerned about the unauthorized use of their sound recordings by Microsoft-backed Open AI, refl... Read More


A slow death? Single-screen cinemas struggle for survival as distributors refuse films

New Delhi, March 6 -- Single-screen cinemas, already squeezed by the rise of swanky multiplex chains, are now facing an existential crisis. They say that distributors are refusing to screen specific f... Read More